Whiskey, Wheels
& Women


Partnered with Stephen Fischer, a renowned global expert on archetypal storytelling, to creative the narrative and playbook to help create more clarity and cultural relevance and resonance for Jack Daniels amidst a growing and increasingly crowded sea of brown spirits.

Launched three vehicles (Convertible Beetle, Touareg, Phaeton) and countless award winning campaigns across the portfolio in the “Drivers Wanted” era.


Extended the lifespan of the famed Wonderbra Brand taking it from a male directed one-hit push up bra wonder to a full line of body enhancing intimates directed to women with a knowing wink to the men.