PLAYBOOK STUDIO | Whiskey, Wheels & Women
15741
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Whiskey, Wheels
& Women

Client-Logos-Jack-Daniels

Partnered with Stephen Fischer, a renowned global expert on archetypal storytelling, to creative the narrative and playbook to help create more clarity and cultural relevance and resonance for Jack Daniels amidst a growing and increasingly crowded sea of brown spirits.

Launched three vehicles (Convertible Beetle, Touareg, Phaeton) and countless award winning campaigns across the portfolio in the “Drivers Wanted” era.

Client-Logos-HR-Wonderbra

Extended the lifespan of the famed Wonderbra Brand taking it from a male directed one-hit push up bra wonder to a full line of body enhancing intimates directed to women with a knowing wink to the men.