PLAYBOOK STUDIO | Tech For Good
16043
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Tech For Good

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Digital Divas

Partnered with Microsoft on pioneering research on women in the digital domain, mapping their path to purchase and helping brands stay relevant along the way. Conducted researched over six years with over two thousand women on six continents.

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Tech Fast Forward

Explored the big debates over whether technology is a force for good or evil and the correlation between a person’s connectivity and mastery of tech on their broader attitudes, values and outlook on life and our world.