Pillows, Pints
& Pretty Things

Shaped the global brand strategy for this iconic luxury brand, enabling it to stretch into new categories of urban residential living, vacation rentals, and cruise ships.

Introduced the U.S. market to the revered Guinness brand with its first-ever broad reaching campaign growing market share and popularity while preserving the sanctity of the brand with loyalists.

Worked with the Founders and leadership team to take Birchbox from a subscription business to relevant full sized beauty brand spanning e-commerce and retail with the “Open for Beautiful” positioning and campaign.