Dreamers, Doers
& Lenders


Crafted a thought leadership platform and new positioning for AFI around “The American Dream” that increased their market share for the first time in 10 years of flat YOY stagnation and gave them a meaningful position in a marketplace cluttered with critters, and cost savings.


Conducted in-depth ethnographic research with cross section of professionals to help develop and market their office suite of products.


Turned the tables on lenders to create a communication platform and user experience around banks competing and consumers winning.