Business To Business

Shifted perceptions of CDW as a shipper of hardware and software to a solver of IT solutions with a new campaign and go-to market strategy across industry verticals and service categories.

Worked with CEO and leadership team of this 20 Billion dollar global company to craft their narrative so they could effectively communicate their value internally, externally and with newly acquired companies.  Created new nomenclature, brand architecture, hiring practices, and design system.

Simplified, streamlined and integrated UPS’ global sustainability initiatives into their broader platform around owning “Logistics.”