PLAYBOOK STUDIO | Burgers, Soda & Ice Cream
15758
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Burgers, Soda
& Ice Cream

Client-Logos-McDonalds

Created the first of its kind, collaborative agency model for the consolidated McDonald’s business, where data and human intelligence are at the core and data-driven insights are mined across experts in digital, social, retail, and human behavior.

Client-Logos-Pepsi

Developed the first ever global brand strategy for Pepsi to create more coherence and competitive advantage against the number one Coca-Cola.

Client-Logos-Klondike

Worked with innovation team to take Klondike from an iconic block of chocolate dipped ice cream novelties to a wide range of frozen novelties, including the invention of the Choco Taco.