Burgers, Soda
& Ice Cream

Created the first of its kind, collaborative agency model for the consolidated McDonald’s business, where data and human intelligence are at the core and data-driven insights are mined across experts in digital, social, retail, and human behavior.

Developed the first ever global brand strategy for Pepsi to create more coherence and competitive advantage against the number one Coca-Cola.

Worked with innovation team to take Klondike from an iconic block of chocolate dipped ice cream novelties to a wide range of frozen novelties, including the invention of the Choco Taco.