Play by Play

This is behind the scenes play area for our founder’s ideas and case studies, so you can get to know us in a more casual way, kind of like a cocktail party conversation.

Play by Play

This is behind the scenes play area for our ideas and case studies, so you can get to know us in a more casual way, kind of like a cocktail party conversation.

Brands Are Value-Generating Assets, Marketing Is Just Tactics.
Brands Are Value-Generating Assets, Marketing Is Just Tactics.

As the Founder and CEO of a branding agency, it might seem like I’m a...

Le Labo Next Door: The Power of Physical Spaces
Le Labo Next Door: The Power of Physical Spaces

These days, I can order my groceries, do a yoga class, buy a new pair...

Express Or Die
Express Or Die

Most of us have something inside of us that needs expressing. This could be through...

The curse of competence
The curse of competence

Do you have the curse of competence? What it is, and how to get out...

We're Still Here
We’re Still Here

We live in a youth-obsessed culture, as if you haven’t had huge success by 30,...

My Mother, Play, and Ping Pong
My Mother, Play, and Ping Pong

As I often say, I started Playbook Studio to make work feel more like play....

2023. My Year of Expansion.
2023. My Year of Expansion.

If you are anything like me, you’re tired of making lengthy unattainable lists of New...

Masterclass: Uplevel Your Brand
Masterclass: Uplevel Your Brand

Startup, Refresh, Revamp or Rebrand:  Our founder, Graceann Bennett, on how to make your brand...

2020 Vision: The Path Ahead
2020 Vision: The Path Ahead

Four Ways to Navigate Your Brand Forward in the Midst of Uncertainty Brands spent the…

5 Ways to Make Work Feel More Like Play
5 Ways to Make Work Feel More Like Play

As the name suggests, I started Playbook Studio in large part because I wanted to…

Delving Deep to Find Forcepoint's Narrative
Delving Deep to Find Forcepoint’s Narrative

How Playbook helped this dominant global cybersecurity company rise above the doom and gloom of…

Starting Up Firefly Health
Starting Up Firefly Health

How Playbook helped this health-tech newcomer reimagine primary care through thoughtful strategy and design  …

Elevating Lafayette 148 to Iconic Status
Elevating Lafayette 148 to Iconic Status

The empowering process of helping Lafayette 148 women feel their power so they can build…

Re-Branding Eastern Airlines
Re-Branding Eastern Airlines

How Playbook captured an iconic airline’s pioneering spirit while reimagining it’s identity for new frontiers…

Brands Are Value-Generating Assets, Marketing Is Just Tactics.
Brands Are Value-Generating Assets, Marketing Is Just Tactics.

As the Founder and CEO of a branding agency, it might seem like I’m a...

Le Labo Next Door: The Power of Physical Spaces
Le Labo Next Door: The Power of Physical Spaces

These days, I can order my groceries, do a yoga class, buy a new pair...

Express Or Die
Express Or Die

Most of us have something inside of us that needs expressing. This could be through...

The curse of competence
The curse of competence

Do you have the curse of competence? What it is, and how to get out...

We're Still Here
We’re Still Here

We live in a youth-obsessed culture, as if you haven’t had huge success by 30,...

My Mother, Play, and Ping Pong
My Mother, Play, and Ping Pong

As I often say, I started Playbook Studio to make work feel more like play....

2023. My Year of Expansion.
2023. My Year of Expansion.

If you are anything like me, you’re tired of making lengthy unattainable lists of New...

Masterclass: Uplevel Your Brand
Masterclass: Uplevel Your Brand

Startup, Refresh, Revamp or Rebrand:  Our founder, Graceann Bennett, on how to make your brand...

2020 Vision: The Path Ahead
2020 Vision: The Path Ahead

Four Ways to Navigate Your Brand Forward in the Midst of Uncertainty Brands spent the…

5 Ways to Make Work Feel More Like Play
5 Ways to Make Work Feel More Like Play

As the name suggests, I started Playbook Studio in large part because I wanted to…

Delving Deep to Find Forcepoint's Narrative
Delving Deep to Find Forcepoint’s Narrative

How Playbook helped this dominant global cybersecurity company rise above the doom and gloom of…

Starting Up Firefly Health
Starting Up Firefly Health

How Playbook helped this health-tech newcomer reimagine primary care through thoughtful strategy and design  …

Elevating Lafayette 148 to Iconic Status
Elevating Lafayette 148 to Iconic Status

The empowering process of helping Lafayette 148 women feel their power so they can build…

Re-Branding Eastern Airlines
Re-Branding Eastern Airlines

How Playbook captured an iconic airline’s pioneering spirit while reimagining it’s identity for new frontiers…