Sharp strategies.
Beautifully executed.

We are a group of thinkers, planners, designers, and makers. United by the power of exploration, interrogation, collaboration, and inspiration to arrive at the insights, strategies, and actions required to allow companies and brands to become their best selves. From our experience, there’s not enough data-driven clarity and craft when it comes to creating winning strategies and executional action plans. We believe the best strategies provide the most inspiring and effective creative direction. We turn strategies into tight executional action plans, or “playbooks” in which roles, responsibilities, and intended impact are clearly spelled out to inspire, inform, and direct. These playbooks and digitally ready files can be executed with Playbook partner teams — spanning marketing programs, website development, content initiatives, etc. — or brought in-house for clients to use internally for maximum value and efficiency. We work on projects and offer retained services, typically we do a combo of both where we help to execute some of the plays we’ve designed together.

Sharp Strategies Beautifully Executed.

We are a group of thinkers, planners, designers, and makers. United by the power of exploration, interrogation, collaboration, and inspiration to arrive at the insights, strategies, and actions required to allow companies and brands to become their best selves. From our experience, there’s not enough data-driven clarity and craft when it comes to creating winning strategies and executional action plans. We believe the best strategies provide the most inspiring and effective creative direction. We turn strategies into tight executional action plans, or “playbooks” in which roles, responsibilities, and intended impact are clearly spelled out to inspire, inform, and direct. These playbooks and digitally ready files can be executed with Playbook partner teams — spanning marketing programs, website development, content initiatives, etc. — or brought in-house for clients to use internally for maximum value and efficiency. We work on projects and offer retained services, typically we do a combo of both where we help to execute some of the plays we’ve designed together.

Clients

We’ve Worked With

BEAUTY BIO
DSTLD
GILDED HORN
INTEND HEALTH
NEW RELIC
OUAI
PLANT APOTHECARY
POO~POURRI
SHANI DARDEN
SPINNAKER SUPPORT
STATESIDE
YOUNG LIVING

Clients

We’ve Worked With

BEAUTY BIO
DSTLD
GILDED HORN
INTEND HEALTH
NEW RELIC
OUAI
PLANT APOTHECARY
POO~POURRI
SHANI DARDEN
SPINNAKER SUPPORT
STATESIDE
YOUNG LIVING

Capabilities

Research & Insights

Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Playbooks

Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Brand Identity & Design

Once we craft your brand narrative and foundational playbook we often work with clients on translating this into a new or refreshed visual and verbal identity that can be applied across all touchpoints — website, case studies, presentation templates, physical spaces, thought leadership, content and more. We can take care of the execution for you or brief internal teams and/or outside executional partners to bring your brand into alignment.

Thought Leadership

Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Storytelling & Pitches

We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development

Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Capabilities

Research & Insights

Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Playbooks

Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Brand Identity & Design

Once we craft your brand narrative and foundational playbook we often work with clients on translating this into a new or refreshed visual and verbal identity that can be applied across all touchpoints — website, case studies, presentation templates, physical spaces, thought leadership, content and more. We can take care of the execution for you or brief internal teams and/or outside executional partners to bring your brand into alignment.

Thought Leadership

Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Storytelling & Pitches

We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development

Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Founder

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth.

Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients. Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.

Dedication to her craft as well as the culture, talent and diversity of her teams is core to Graceann’s success. With decades of experience she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Founder

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth.

Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients. Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.

Dedication to her craft as well as the culture, talent and diversity of her teams is core to Graceann’s success. With decades of experience she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Partner Agencies

Playbook Studio is designed to be efficient and flexible giving you high caliber brand strategy with the ability to execute with a range of experienced creative partners and individuals.  This model is designed for maximum impact shaving time, money and bureaucracy out of the process.

Collaborators

Amanda Creighton
Production Design

Carl Robert Nelson
Strategy & Content

Carolyn Rhee
Design

Dave Beaulieu
Turnarounds & Commercial Optimization

Devin Larsen
Strategy & Content

James Waldron
Media Design

Jeffrey Williamson
Brand Identity

Jennifer Phillips
Creative Direction & Writing

Kimberly Rose
Naming

Sage Bennett
Photography & Film

Sophie Beaulieu
Marketing Intern

Susan MacPhee
Web Design

Suzy Meriwether
Product Marketing & Go To Market Strategy

Partner Agencies

Playbook Studio is designed to be efficient and flexible giving you high caliber brand strategy with the ability to execute with a range of experienced creative partners and individuals.  This model is designed for maximum impact shaving time, money and bureaucracy out of the process.

Collaborators

Amanda Creighton
Production Design

Carl Robert Nelson
Strategy & Content

Carolyn Rhee
Design

Dave Beaulieu
Turnarounds & Commercial Optimization

Devin Larsen
Strategy & Content

James Waldron
Media Design

Jeffrey Williamson
Brand Identity

Jennifer Phillips
Creative Direction & Writing

Kimberly Rose
Naming

Sage Bennett
Photography & Film

Sophie Beaulieu
Marketing Intern

Susan MacPhee
Web Design

Suzy Meriwether
Product Marketing & Go To Market Strategy

Play By Play

This is behind the scenes play area for our ideas and case studies, so you can get to know us in a more casual way, kind of like a cocktail party conversation

Masterclass: Uplevel Your Brand

Startup, Refresh, Revamp or Rebrand:  Our founder, Graceann Bennett, on how to make your brand...

2020 Vision: The Path Ahead

Four Ways to Navigate Your Brand Forward in the Midst of Uncertainty Brands spent the…

5 Ways to Make Work Feel More Like Play

As the name suggests, I started Playbook Studio in large part because I wanted to…

Delving Deep to Find Forcepoint’s Narrative

How Playbook helped this dominant global cybersecurity company rise above the doom and gloom of…

all posts
Masterclass: Uplevel Your Brand

Startup, Refresh, Revamp or Rebrand:  Our founder, Graceann Bennett, on how to make your brand...

2020 Vision: The Path Ahead

Four Ways to Navigate Your Brand Forward in the Midst of Uncertainty Brands spent the…

5 Ways to Make Work Feel More Like Play

As the name suggests, I started Playbook Studio in large part because I wanted to…

Delving Deep to Find Forcepoint’s Narrative

How Playbook helped this dominant global cybersecurity company rise above the doom and gloom of…

all posts

Contact Us