PLAYBOOK STUDIO | SHARP, ACTIONABLE STRATEGIES. PLAY TO WIN
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Sharp, actionable strategies. Play to Win.

Sharp, actionable strategies. Play to Win.

We are a group of thinkers, planners, designers and makers. United by the power of play to inspire, explore and arrive at strategies that allow companies and brands to become their best selves. From our experience, there’s not enough clarity and craft when it comes to creating strategy and action plans. We believe the best strategies result from well-prepared and creatively inspired teams exploring a range of possible solutions in an open studio environment. Strategies then become action plans through creating focused playbooks in which roles, responsibilities and intended impact are clearly spelled out to inspire, inform and direct.

Capabilities

Insights

Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Workshops

The translation of insights into strategy takes place in our workshop studios. These are half and full day sessions in which rigorous preparation meets playful interaction. It’s through this interplay that teams are united around focused strategies.

Playbooks

Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Thought Leadership

Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Pitches

We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development

Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Capabilities

Insights

Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Workshops

The translation of insights into strategy takes place in our workshop studios. These are half and full day sessions in which rigorous preparation meets playful interaction. It’s through this interplay that teams are united around focused strategies.

Playbooks

Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Thought Leadership

Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Pitches

We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development

Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Founder

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth.

Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients. Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.

Dedication to her craft as well as the culture, talent and diversity of her teams is core to Graceann’s success. With decades of experience she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Founder

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth.

 

Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients. Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.

 

Dedication to her craft as well as the culture, talent and diversity of her teams is core to Graceann’s success. With decades of experience she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.

 

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Playbook Studio is designed to be efficient and flexible giving you high caliber brand strategy with the ability to execute with a range of experienced creative partners and individuals.  This model is designed for maximum impact shaving time, money and beaurcracy out of the process.

Mechanica Boston
STUDIO ADRIEN GARDÈRE PARIS
TBWA\Chiat\Day NY
CHICAGO/PALO ALTO
MEDIA OBJECTIVES CHICAGO/PALO ALTO
FRED & FARID LA/NY
COG NY
TBD SF
DB7 NY
Mechanica Boston
STUDIO ADRIEN GARDÈRE PARIS
TBWA\Chiat\Day NY
CHICAGO/PALO ALTO
MEDIA OBJECTIVES CHICAGO/PALO ALTO
FRED & FARID LA/NY
COG NY
TBD SF
DB7 NY

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