PLAYBOOK STUDIO | SHARP, ACTIONABLE STRATEGIES. PLAY TO WIN
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Sharp, actionable strategies.
Play to Win.

Sharp, actionable strategies.
Play to Win.

We are a group of thinkers, planners, designers and makers. United by the power of play to inspire, explore and arrive at strategies that allow companies and brands to become their best selves. From our experience, there’s not enough clarity and craft when it comes to creating strategy and action plans. We believe the best strategies result from well-prepared and creatively inspired teams exploring a range of possible solutions in an open studio environment. Strategies then become action plans through creating focused playbooks in which roles, responsibilities and intended impact are clearly spelled out to inspire, inform and direct.

We are a group of thinkers, planners, designers and makers. United by the power of play to inspire, explore and arrive at strategies that allow companies and brands to become their best selves. From our experience, there’s not enough clarity and craft when it comes to creating strategy and action plans. We believe the best strategies result from well-prepared and creatively inspired teams exploring a range of possible solutions in an open studio environment. Strategies then become action plans through creating focused playbooks in which roles, responsibilities and intended impact are clearly spelled out to inspire, inform and direct.

Capabilities

Insights
Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Workshops
The translation of insights into strategy takes place in our workshop studios. These are half and full day sessions in which rigorous preparation meets playful interaction. It’s through this interplay that teams are united around focused strategies.

Playbooks
Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Thought Leadership
Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Pitches
We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development
Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Capabilities

Insights
Everything starts with data and insights. Whether we do the research, or extract the insights from existing information, our focus is on helping teams collect what is required to arrive at sharp, actionable strategies.

Workshops
The translation of insights into strategy takes place in our workshop studios. These are half and full day sessions in which rigorous preparation meets playful interaction. It’s through this interplay that teams are united around focused strategies.

Playbooks
Mapping out who needs to be involved where and when for strategy to be turned into game ready action plans. This comes after the workshop, and is arrived at through working with delivery teams in mapping actions to key strategic priorities. Groups then reconvene in follow-up studio sessions to tune and integrate playbooks prior to action.

Thought Leadership
Culturally relevant, well researched and thought provoking content with a point of view designed to help brands make their mark, set the agenda and ultimately own the conversation.

Pitches
We are experienced in the art & science of winning. We can help you win a new piece of business, your next round of funding, sell internal teams on a new initiative, or anything that requires persuasive storytelling. We ground your story strategically and creatively bring it to life in a way where the only answer is “yes.”

Product Development
Playbook Studio is built on a proven model for unlocking the best ideas and then locking down a tight narrative and strategies for action. Just like we’ve productized our approach and offerings, we can do the same for you and your organization.

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. Her first chapter was leading brand planning, strategy, trend forecasting, and storytelling for some of the world’s top agencies, spanning c-suite leadership roles at Leo Burnett, Arnold and Ogilvy & Mather. Next, she dove into the digital fray as CEO of an app-based start-up. Following which she decided to apply her agency and client side experiences to reinventing the agency model. As one of three founders of We Are Unlimited, she was part of the leadership team that pitched and won the McDonald’s worldwide business. Emboldened by these experiences, Graceann decided to tackle organizational transformation head-on as Chief Solutions Officer at Dow Jones & Company. While there, she led a 100 + person global team responsible for re-inventing their content-based revenue model.

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation. Her first chapter was leading brand planning, strategy, trend forecasting, and storytelling for some of the world’s top agencies, spanning c-suite leadership roles at Leo Burnett, Arnold and Ogilvy & Mather. Next, she dove into the digital fray as CEO of an app-based start-up. Following which she decided to apply her agency and client side experiences to reinventing the agency model. As one of three founders of We Are Unlimited, she was part of the leadership team that pitched and won the McDonald’s worldwide business. Emboldened by these experiences, Graceann decided to tackle organizational transformation head-on as Chief Solutions Officer at Dow Jones & Company. While there, she led a 100 + person global team responsible for re-inventing their content-based revenue model.

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

Playbook Studio is designed to be efficient and flexible giving you high caliber brand strategy with the ability to execute with a range of experienced creative partners and individuals.  This model is designed for maximum impact shaving time, money and beaurcracy out of the process.

Mechanica Boston
STUDIO ADRIEN GARDÈRE PARIS
TBWA\Chiat\Day NY
VALERIO DEWALT TRAIN CHICAGO/PALO ALTO
MEDIA OBJECTIVES CHICAGO/PALO ALTO
FRED & FARID LA/NY
COG NY
TBD SF
DB7 NY

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